ReelCycle is our returnable reel solution for cut-to-length fibre cables - a simple idea designed to tackle a challenge we’ve all seen on large projects: piles of empty cable reels left behind, taking up space, creating waste, and adding unnecessary cost or hassle to dispose of.

Turning a Problem into an Opportunity

Traditionally, cable reels have been treated as single-use items. Once the job is done, they’re often discarded or left for someone else to deal with. On large-scale installations, that quickly adds up - both in terms of environmental impact and site management challenges.

ReelCycle changes that.

Each reel is made from 100% recycled composite material and is fully returnable, helping to reduce waste, keep sites tidy, and lower your overall carbon footprint.

But more importantly, it’s designed to work in the real world. It’s robust, weatherproof, and ready for demanding site conditions - so there’s no compromise on performance.

Built for Efficiency on Site

When you’re delivering a large project, efficiency matters at every stage. ReelCycle has been designed to simplify life for installers and contractors:

• Order your fibre cable on ReelCycle reels
• Install as normal with no additional handling requirements
• When empty, simply scan the QR code to arrange collection
• We take care of the logistics and return the reels at no cost

Once returned, your deposit is credited back - a straightforward, no-hassle process that fits into existing workflows.

It’s a practical solution that removes typical pain points without adding complexity.

Supporting Your Sustainability Goals

More and more, we’re seeing sustainability requirements built into project specifications - whether that’s ISO 14001 alignment, ESG targets, or end-user expectations.

ReelCycle gives you a simple, tangible way to demonstrate your commitment.

By returning the reels, you’re supporting a fully circular process, where materials are recycled and repurposed into new products once they reach the end of their life.

That’s not just good for the environment - it’s increasingly important when tendering for larger projects where sustainability credentials can make a real difference.

Delivering More - for You and Your Customers

At Mayflex, we’re always looking at how we can help our customers go further - whether that’s through product innovation, service, or sustainability.

ReelCycle is a perfect example of that thinking in action.

It reduces waste on site, simplifies logistics, supports your environmental goals, and ultimately helps you deliver a cleaner, more efficient project for your customer.

And the reality is this - the more projects that adopt ReelCycle, the greater the collective impact we can make.

Why Now?

We know adoption of new services doesn’t happen overnight. But with increasing pressure on sustainability, rising disposal costs, and greater scrutiny on environmental practices, now is the right time to rethink how we approach even the smallest elements of a project.

Because sometimes, the biggest changes come from the simplest ideas.

ReelCycle is one of them.   Find out more about it https://mayflex.com/services/reelcycle.

By Ross McLetchie, Sales Director