11th March 2025, Excel Networking Solutions a leading EMEA wide supplier of cabling solutions for the LAN enterprise ma…
Mayflex is delighted to announce the appointment of Aldo Strawbridge as Director of Business Development for Excel and Elevate across the Middle East and Africa (MEA). With more than 30 years of leadership experience spanning ICT, lighting, energy management, security, and automation, Aldo joins the business at a pivotal time as Mayflex accelerates its growth strategy across the region.
A certified Executive Sales Coach from Florida State University, Aldo has held senior roles with several global technology leaders, including Brand‑Rex, Leviton, BT, AT&T, Lucent Technologies, NEC, and Siemens PLC. His extensive commercial and technical background positions him to drive the continued expansion of both the Excel Networking and Elevate Data Centre portfolios.
Hani Roumieh, MEA Regional Director, commented: “We are thrilled to welcome Aldo to the Mayflex team. His formidable depth of knowledge and industry experience makes him the ideal leader to strengthen our focus on the Excel and Elevate brands across the region.”
Hani continued: “Excel Networking Solutions is already well established in the UAE and currently holds the number two market position, as reported by BSRIA. Our ambition is to reach the number one spot - just as we have in the UK - and there remains significant opportunity to increase Excel adoption across all vertical markets in MEA.”
Hani concluded: “Aldo will also play a crucial role in accelerating the growth of Elevate, our data centre solutions brand launched in 2025. Elevate delivers a comprehensive, high‑performance portfolio - from fibre and racks to power, cooling, software, and security - engineered for the demands of mission‑critical data centres and supported by a responsive supply chain that keeps projects on track.”
Aldo Strawbridge commented “I’m extremely excited to join Mayflex MEA and lead the introduction of Excel and Elevate Data Centre Services. This end‑to‑end portfolio is uniquely positioned to support the rapidly increasing demand for AI‑driven data across the MEA region.”
Aldo is currently undertaking an intensive induction programme to immerse himself in the Mayflex, Excel, and Elevate brands.
For enquiries, Aldo can be contacted at
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